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Content Creation: The Making of a Music Video

  • Writer: Peter Bogdanov
    Peter Bogdanov
  • Sep 8
  • 3 min read

When most people think about a design agency, they imagine logos, websites, and brand guidelines. At BOGDANOV, that’s only the starting point. Branding is more than a static image — it’s a story that should move, breathe, and inspire. And nothing captures that better than the power of video.


We’ve taken our years of experience in design, storytelling, and branding and expanded into something bigger: full-scale cinematic production. The same visual mastery that shapes iconic logos and websites now directs music videos, commercial ads, and campaign films.



Why Music Videos? Why Now?

Music videos are cultural firepower. They’re bold, emotional, and unforgettable — exactly what brands need to cut through today’s endless scroll of forgettable content. By applying that high-energy, cinematic approach to business advertising, we transform everyday marketing into something extraordinary.


If we can produce a music video that belongs on MTV, imagine what we can do for your coffee shop, brewery, fitness studio, or boutique.


One Roof. One Vision. One Company.

At BOGDANOV, we keep everything under one roof, which means fewer moving parts and a unified creative vision. Here’s what that looks like:


  • Music writing, composing & recording

  • Audio editing, mixing & mastering

  • Storyboarding & directing

  • Cinematic video shoots

  • Editing, color grading & special effects

  • Album cover art & PR copywriting

  • Social media rollouts & streaming platforms


This isn’t just video. It’s complete content creation — where brand design and world-class production meet.



How Businesses Can Leverage Cinematic Storytelling

It’s not just for musicians. Small businesses, mid-sized brands, and even large organizations can harness music-video-level production for:


  • Commercial ads that look like short films

  • Social campaigns that stop the scroll

  • Event promos that capture an audience, not just attendance

  • Lifestyle storytelling that makes your brand unforgettable


Think of it as branding in motion.




Our Tiers: Something for Every Vision


  • Indie Essentials — $5K–$10K A sleek one-day shoot, cinematic editing, and content tailored for social media. Perfect for small businesses making their first big splash.

  • Brand Builder — $15K–$30K Multi-day shoots, original scoring, cinematic edits, light VFX, and rollout support. For mid-level brands that need sustainable, scroll-stopping content.

  • Director’s Cut — $50K–$100K+ The full production experience: custom music, multi-location shoots, advanced VFX, PR campaigns, streaming platform setup, and album artwork. Ideal for labels and brands looking for global-level quality.



BOGDANOV: The Next Wave of Content Creation

We don’t just design brands. We produce them.


With BOGDANOV, you’re not hiring a videographer. You’re partnering with a director, a composer, an editor, and a strategist — all rolled into one powerhouse agency.

Your story deserves more than a logo. It deserves to be cinematic.


Tiered Pricing Ideas

Not everyone’s Beyoncé, but everyone wants to look like they could be. Structure it like this:


Tier 1 – Indie Essentials ($5K–$10K)

  • One-day shoot, basic editing

  • Stock music or simple audio bed

  • Optimized for social media ads & promos

  • Perfect for local businesses dipping into video


Tier 2 – Brand Builder ($15K–$30K)

  • Original music scoring or licensing

  • 2–3 day shoot with multi-location coverage

  • Cinematic editing, color grading, and VFX light

  • Campaign rollout support for socials and web

  • Ideal for sustainable mid-level brands


Tier 3 – Director’s Cut ($50K–$100K+)

  • Full custom music writing, composing, recording, and mastering

  • Multi-location shoots, drone + studio work

  • Professional actors/models if needed

  • Advanced VFX and creative direction

  • Album covers, streaming platform setup, PR campaign

  • Perfect for labels, artists, or brands wanting commercial quality at global level

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“You already trusted us with your image. Now let us give you the voice and motion that cuts through the noise.”

  • Coffee shops get cinematic ads like a music video.

  • Breweries get staff-featured story ads.

  • Tattoo shops get narrative lifestyle reels.

  • Retail gets performance-style promos.


It’s about repurposing music video energy into advertising.


 
 
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