2010
• 400 hours/year
• Organic reach ≈ 100%
• Posts felt optional
2020
• 2,400 hours/year • Organic reach ≈ 12–16% • Posting became mandatory
2025
• 3,500+ hours/year• Organic reach ≈ 1.2%• Visibility became paywalled
Yes, keep me in the loop.
