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THE TIME INVESTED
2010
• 400 hours/year
• Organic reach ≈ 100%
• Posts felt optional
2020
• 2,400 hours/year
• Organic reach ≈ 12–16%
• Posting became mandatory
2025
• 3,500+ hours/year
• Organic reach ≈ 1.2%
• Visibility became paywalled
44,000 Hours
Over 5
Years Gone
OUTPUT VS REALITY
small business
1.2 %
Organic Reach
big labor
1.6
Trillion
Market Cap
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