The goal of the brand effort with Bad Petrovich was to address the elephant in the room. Can a brand get away with using a bad or negative word in its brand name? At the time of the company's inception in 2013, there had not been a trend toward dark humor or instigating language in brand identity. Our friends Run DMC once said, "bad" meaning good, not bad meaning bad," and we wanted to take that risk. So Bad Petrovich would be born to make some of the most badass surfboards the world has ever seen.
Our second goal with the brand logo was to use 4 of the most cliché images of logo design and create a world-class logo anyway. To be that bold. To know we were breaking rules and forcing our will in the form of our logo. The brand logo was designed to invigorate like the power of royalty wearing its crown. The mysterious eye demands attention while wings take flight. The logo offers protection shielded by a simple color palette and offers a unique blend of its basic components.
The brand is much more than its successful logo, though; it is its entire influence on the world. Bad Petrovich would set new standards for fine art and surf culture. At the same time, sales figures soared, selling more fine art surfboards than fine art paintings in its very first year in inventory. We wrapped the website, advertisements, and social media in sex appeal combined with luxury.
The website for the brand exudes a captivating and commanding presence, effectively showcasing the distinctive information of each project board with precision. Its design is not only visually striking but also functionally superior, offering a seamless user experience.
By employing a monochromatic color palette, the brand's image is upheld with a sense of strength and unity, creating a lasting impression on visitors. The website's foundation lies on a highly robust ecommerce platform, ensuring stability and security, while also providing a plethora of additional features to streamline back-office operations. The combination of striking aesthetics, advanced functionality, and solid infrastructure makes the brand's website a standout in the digital landscape, embodying the essence of modernity and professionalism.
Creating a brand as artistic as Bad Petrovich is a truly inspiring endeavor that allows us to delve deep into our creative passions. As designers, engaging in projects like this opens up a world of endless possibilities and artistic exploration that ordinary projects simply cannot match. The Bad Petrovich brand and art project have provided us with a unique platform to showcase fine art in a way that is not only exceptional but also truly world-class.
Through this project, we have been able to push the boundaries of our creativity, experiment with innovative design concepts, and bring forth a collection of custom work that we are incredibly proud of. We hope that our audience will appreciate and enjoy the dedication, artistry, and attention to detail that we have poured into every aspect of the Bad Petrovich brand.
To close on the Bad Petrovich brand build, we invite you to immerse yourself in the captivating world of creativity and innovation by watching our ad video. This video not only showcases the meticulous process behind our brand development but also highlights the artistry and dedication that goes into every aspect of our work.
When you are ready to elevate your brand to new heights and launch a truly world-class advertising campaign, we encourage you to reach out to us. With a wealth of experience and a passion for crafting compelling brand identities, we are committed to helping you stand out in today's competitive market. Let us bring your vision to life and create a brand that resonates with your audience on a profound level.
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