The Bogdanov Universe

Where Vision Becomes Infrastructure

When most people hear “brand,” they think logos, slogans, and ad campaigns. For us, a brand is a living organism — an idea that earns its right to exist through purpose and craft. The Bogdanov Universe is the ecosystem where those ideas evolve. What began as a single tattoo studio on Potrero Hill has expanded into a family of brands, each one carrying the same DNA of artistry, precision, and human depth.

The Our Brands page isn’t a directory — it’s a constellation. Each star represents a fully realized world: tattoo, design, fine art, preservation, storytelling, and education. Together they form one system, orbiting around a single philosophy — that creation is sacred work. https://www.bogdanov.com/ourbrands

1. Legend Ink

Fine Art Tattooing, Elevated Beyond Fashion

Legend Ink is the foundation. A father-and-son studio born on Potrero Hill and refined through decades of craft. Peter and Isaiah Bogdanov approach tattooing the way painters approach canvas — each piece a composition of light, movement, and symbolism. The studio is by appointment only because mastery requires focus.

At Legend Ink, the goal isn’t to decorate skin; it’s to transform it into art that outlives trends. Every session carries lineage — four generations of artists, a lifetime of discipline, and an unshakable belief that tattoos should feel timeless, not temporary.

2. Liquid Walls

Turning Architecture into Imagination

Liquid Walls is muralism reimagined. It began as a side project painting city walls, but it’s grown into a movement that treats public space as an emotional medium. Each mural is an act of storytelling — color and form designed to move people before they even realize why.

From hotels to high-rises, Liquid Walls blends classical painting with large-scale design. It’s not about “street art.” It’s about permanence — the kind of visual work that adds value, gravity, and narrative to a space. These walls don’t advertise. They speak.

3. The Bogdanov Ai-gency

Design, Strategy, and the Future of Human-Driven AI

Where art meets algorithm, the Bogdanov Ai-gency builds brands that think. It’s where business strategy and creative intelligence collide. The team develops visual identities, websites, and campaigns using modern AI tools — but without sacrificing soul.

Clients from startups to global corporations come here not just for design, but for clarity. We help them define who they are, where they’re going, and how technology can amplify human imagination instead of replacing it. The Ai-gency isn’t just ahead of the curve — it’s bending it.

4. Beyond – The Flesh Museum

Where Legacy Meets the Afterlife of Art

Beyond is the boldest chapter yet. A collaboration with Save My Ink Forever, it explores the idea that art doesn’t die with the artist. The project fuses tattoo preservation, sculpture, taxidermy, and fine-art exhibition into a single experience that redefines how we view mortality.

Part museum, part philosophical statement, Beyond reminds us that flesh can be artifact — that what we create, wear, and become can transcend time itself. It’s provocative, yes. But so was every idea that changed how humanity understood art.

5. The Bogdanov School of the Arts

Forging the Next Generation of Creators

This is no art retreat — it’s a forge. The Bogdanov School trains painters, tattooists, and designers to think and operate like professionals. Students learn not just technique, but survival: how to present, negotiate, and build a sustainable creative life.

Every course bridges tradition and technology — charcoal studies meet digital media, oil paint meets brand strategy. It’s education without fluff, discipline without dogma, and opportunity for those willing to work like masters in training.

6. Bad Petrovich

Surfboards, Street, and Subculture Reborn

Bad Petrovich began as a hand-painted surfboard brand and grew into a lifestyle label — part fine art, part rebellion. It channels the freedom of California’s coastlines, blending urban art with surf culture, rock & roll, and a taste for the imperfect.

Each piece is custom-painted, numbered, and treated like a relic from a parallel world where punk met Picasso. It’s not for everyone — and that’s the point. Bad Petrovich is proof that style can have substance when it’s made by people who actually live it.

A Universe With Purpose

Each Bogdanov brand stands alone, yet all are built from the same principle: that creation is a moral act. Whether we’re tattooing skin, painting walls, designing systems, or preserving legacy, the mission never changes — to elevate human expression and protect the sacredness of craft in a disposable age.

The Our Brands page is more than a summary. It’s the master plan of a family determined to leave something permanent behind — not through algorithms or trends, but through work that endures. https://www.bogdanov.com/ourbrands