Case Study: Save My Ink Forever – Immortalizing Art Through Design

Client: Save My Ink Forever

Creative Agency: BOGDANOV

Deliverables: Brand Identity, Logo Design, Website, UX/UI Strategy, Messaging Architecture

Immortality in Design: Preserving Legacy Through Ink

At BOGDANOV, we don’t just design brands; we craft cultural bridges. Our partnership with Save My Ink Forever serves as a bold example of how design can navigate taboos, elevate difficult conversations, and create emotional connections through visual storytelling.

Save My Ink Forever provides a groundbreaking and deeply personal service. They specialize in the professional preservation of tattooed skin after an individual passes away. This product challenges societal norms. It requires a brand experience that balances sensitivity with strength, respect with rebellion, and curiosity with reverence.

Branding the Unspoken: Crafting Identity Around Mortality

Designing a Visual Identity Around Mortality

One of the initial challenges we faced was addressing the stigmas associated with death and body preservation. We aimed to establish a brand identity that is not morbid but meaningful—a dignified celebration of personal legacy.

The Moth and the Message

To anchor the visual language, we turned to a symbolic and recognizable form: the Death’s-Head Hawkmoth. This creature, historically linked with transformation and the ephemeral nature of life, serves as an elegant metaphor for tattoo preservation. Rendered with classic ink-style detailing, the moth became the centerpiece of the brand—an emblem of identity, art, and eternity.

Shield & Hourglass

The primary logo features a sleek hourglass contained within a shield. This design carries dual symbolism—the hourglass signifies the passage of time and the inevitability of mortality, while the shield emphasizes protection—safeguarding one's legacy. The typography draws inspiration from old-world headstone carving and tattoo flash aesthetics, tying the entire identity together with bold authority and nostalgic nuance.

UX/UI: A Portal to Understanding

Designing the website experience at SaveMyInk.tattoo involved more than aesthetics; it required empathy. The user journey needed to be intuitive, informative, and emotionally intelligent.

Navigational Simplicity with Emotional Weight

We stripped down the interface to its essentials—no clutter, no confusion. Visitors are greeted with a minimal color palette: black, bone, and white. This echoes both tattoo ink and the elegant somberness of memorial design. Every scroll reveals spacious layouts, large legible type, and thoughtfully paced content that honors the emotional complexity of the subject matter.

Educational without Overload

The FAQ and preservation process pages are designed to read like a conversation. Clear headlines, digestible text, and supportive imagery help guide users without overwhelming them. We aimed for the site to feel like a quiet, intelligent companion rather than a hard sell.

ECommerce Meets Elegy

Integrating the store and contact system into such a sensitive brand required meticulous attention. Every call-to-action was crafted with precision. Buttons like “Start Your Preservation” and “Book a Consultation” are prominent but not aggressive. They are modern, clean, and inviting—designed to foster confidence and clarity.

The Message Behind the Medium

At its core, Save My Ink Forever operates not just as a service but as a movement. It resonates with tattooed individuals who wish to be remembered not by a gravestone but by the stories etched into their skin. Our design work supports this mission with every pixel and pen stroke. It’s about meaning, not morbidity. It’s about what lives on, not just about the end.

Final Thoughts: Branding That Outlives the Body

As designers at BOGDANOV, we often say our job is to “give shape to emotion.” With Save My Ink Forever, we had the privilege to do just that. We took a revolutionary concept and made it approachable, memorable, and timeless.

Death may finalize life, but identity isn't set in stone. Art transforms and continues to thrive.

SaveMyInk.tattoo