We had the pleasure of designing the St. Pete Life website from scratch, bringing a whole new look and feel to the brand's online presence. The website is highly interactive and animated to make browsing the site fun. Rather than reinventing the wheel and forcing technology on magazine readers, we opted to keep the content of the magazine in print. The website's purpose was to recruit advertisers and inspire subscriptions.
In helping the brand stay modern and relevant, we utilized a slick interface that slid everything into place. We made sure sunshine was on display. At the same time, we used subtle neutral tones to create a feeling of calmness, much like the beaches that surround our local area. The St. Pete Life website has a flow to it that allows one to explore. It was a great accomplishment.
Behind the visuals, we also created a couple of applications that ran on the site. The foremost of these apps was the Award and Voting platform for readers to vote on the best of St. Pete. The application tallied all the stats and kept all categories in focus. The application created not just a game on the website but also a marketing tool for the advertisers. It was a win for the brand, its vendors, and the readers. Combined with the St. Pete guide, the website has muscles behind the visuals.
As in depth as the apps were it was of course no easy task. Requiring numerous back and fourth edits, and an attention to detail most couldn't replicate. As a result we're especially proud of how they each turned out, and our time spent making St.PeteLife all the more amazing for it!
Client Satisfaction and Long-Term Partnership
St. Pete Life magazine has been a valued client for several years, entrusting us with their online platform and digital presence. Over the years, they have expressed great satisfaction with the product we delivered, highlighting the positive impact it has had on their brand and audience engagement.
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